{"id":18883,"date":"2023-09-05T12:18:19","date_gmt":"2023-09-05T10:18:19","guid":{"rendered":"https:\/\/www.evolvesummit.cz\/?post_type=events&#038;p=18883"},"modified":"2025-09-24T20:40:24","modified_gmt":"2025-09-24T18:40:24","slug":"3-hidden-traps-in-linkedin-ambassador-programs","status":"publish","type":"events","link":"https:\/\/old.evolvesummit.cz\/en\/events\/3-hidden-traps-in-linkedin-ambassador-programs\/","title":{"rendered":"3 Hidden Traps in LinkedIn Ambassador Programs"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"144\" data-end=\"309\">&#x1f310; <strong data-start=\"147\" data-end=\"197\">Having a few selected ambassadors isn\u2019t enough<\/strong> \u2013 you need a system that develops them with purpose, supports them long-term, and measures their real impact.<\/p>\n<p data-start=\"311\" data-end=\"626\">&#x1f4da; <strong data-start=\"314\" data-end=\"366\">The authors of <em data-start=\"331\" data-end=\"364\">The Magic of Employee Influence<\/em><\/strong> \u2013 recommended by the official LinkedIn Book Club \u2013 and creators of a methodology now used by LinkedIn teams worldwide (from global corporations to family-run businesses and tech startups) will share their top tips for building employer branding on LinkedIn.<\/p>\n<p data-start=\"628\" data-end=\"981\">&#x1f4cc; <strong data-start=\"631\" data-end=\"665\">In this session, you\u2019ll learn:<\/strong><br data-start=\"665\" data-end=\"668\" \/>&#x1f449; Why having a few active colleagues on LinkedIn (even if they\u2019re great) just isn\u2019t enough<br data-start=\"759\" data-end=\"762\" \/>&#x1f449; What kind of tone of voice builds trust \u2013 and why authenticity matters, but so does protecting your brand\u2019s reputation<br data-start=\"883\" data-end=\"886\" \/>&#x1f449; The three most common blind spots in ambassador programs that are already \u201cup and running\u201d<\/p>\n<p data-start=\"983\" data-end=\"1261\">&#x1f4a1; <strong data-start=\"986\" data-end=\"1071\">After 11 years of consulting for top local and international brands, we\u2019ll share:<\/strong><br data-start=\"1071\" data-end=\"1074\" \/>&#x1f449; The three key decisions at the start of a project that determine its success<br data-start=\"1153\" data-end=\"1156\" \/>&#x1f449; Where even experienced teams tend to stumble \u2013 despite already having an ambassador program in place<\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_cta h2=&#8221;&#8221; shape=&#8221;square&#8221;]Innovation stage 14:00 &#8211; 14:30[\/vc_cta][vc_empty_space]<a itemprop=\"url\" href=\"https:\/\/www.evolvesummit.cz\/en\/program-2025\/\" target=\"_self\"  class=\"mkdf-btn mkdf-btn-medium mkdf-btn-solid\"  >\n    \t<span class=\"mkdf-btn-text\">I WANT TO SEE THE PROGRAM<\/span>\n\t        \t<\/a>[vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"mkdf-team-list-holder mkdf-tl-no-space mkdf-tl-one-columns\">\n\t<div class=\"mkdf-tl-inner \" data-number-of-items=\"1\" data-enable-navigation=\"no\" data-enable-pagination=\"no\">\n\t\t<div class=\"mkdf-team info-hover\" data-member-id=\"22027\">\n    <div class=\"mkdf-team-inner\">\n                    <div class=\"mkdf-team-image\">\n\t            \t\t            <img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"826\" src=\"https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/brutenic_small.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/brutenic_small.png 1036w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/brutenic_small-600x478.png 600w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/brutenic_small-300x240.png 300w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/brutenic_small-1024x816.png 1024w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/brutenic_small-768x612.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/>\t                            <div class=\"mkdf-team-info-tb\">\n                    <div class=\"mkdf-team-info-tc\">\n                        <div class=\"mkdf-team-title-holder\">\n                            <h4 itemprop=\"name\" class=\"mkdf-team-name entry-title\">\n                                <a itemprop=\"url\" href=\"https:\/\/old.evolvesummit.cz\/en\/team-member\/ivana-brutenic\/\">Ivana Brutenic<\/a>\n                            <\/h4>\n                                                            <h6 class=\"mkdf-team-position\">Award-winning High-Impact LinkedIn\u2122 Expert | 12,000+ Professionals Trained | Gamified LinkedIn\u2122 Training for Global Brands &amp; SMEs | Bestselling Author &amp; International Keynote Speaker<\/h6>\n                                                    <\/div>\n                        <div class=\"mkdf-team-social-holder-between\">\n\t                        \t                            <div class=\"mkdf-team-social\">\n\t                                <div class=\"mkdf-team-social-inner\">\n\t                                    <div class=\"mkdf-team-social-wrapp\">\n\t                                            <span class=\"mkdf-icon-shortcode mkdf-normal   \">\n                    <a class=\"\" href=\"https:\/\/www.linkedin.com\/in\/ivanabrutenic\/\" target=\"_blank\">\n                    <span aria-hidden=\"true\" class=\"mkdf-icon-font-elegant social_linkedin_circle mkdf-icon-element\"><\/span>                    <\/a>\n            <\/span>\n\t                                    <\/div>\n\t                                <\/div>\n\t                            <\/div>\n\t                                                <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        \t    <a itemprop=\"url\" class=\"mkdf-team-overlay-link\" href=\"https:\/\/old.evolvesummit.cz\/en\/team-member\/ivana-brutenic\/\"><\/a>\n    <\/div>\n<\/div><div class=\"mkdf-team info-hover\" data-member-id=\"22028\">\n    <div class=\"mkdf-team-inner\">\n                    <div class=\"mkdf-team-image\">\n\t            \t\t            <img loading=\"lazy\" decoding=\"async\" width=\"1036\" height=\"826\" src=\"https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/kovacikova_small.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/kovacikova_small.png 1036w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/kovacikova_small-600x478.png 600w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/kovacikova_small-300x240.png 300w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/kovacikova_small-1024x816.png 1024w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2024\/07\/kovacikova_small-768x612.png 768w\" sizes=\"auto, (max-width: 1036px) 100vw, 1036px\" \/>\t                            <div class=\"mkdf-team-info-tb\">\n                    <div class=\"mkdf-team-info-tc\">\n                        <div class=\"mkdf-team-title-holder\">\n                            <h4 itemprop=\"name\" class=\"mkdf-team-name entry-title\">\n                                <a itemprop=\"url\" href=\"https:\/\/old.evolvesummit.cz\/en\/team-member\/kristina-cichy-kovacikova-2\/\">Krist\u00edna Cich\u00fd Kov\u00e1\u010dikov\u00e1<\/a>\n                            <\/h4>\n                                                            <h6 class=\"mkdf-team-position\">LinkedIn\u00ae expert \u25aa\ufe0f co-author of The Magic of Employee Influence \u25aa\ufe0fKeynote speaker\u25aa\ufe0f 11 Years of experience with Employee Ambassadors on LI \u25aa\ufe0f Over 11K LinkedIn users trained.<\/h6>\n                                                    <\/div>\n                        <div class=\"mkdf-team-social-holder-between\">\n\t                        \t                            <div class=\"mkdf-team-social\">\n\t                                <div class=\"mkdf-team-social-inner\">\n\t                                    <div class=\"mkdf-team-social-wrapp\">\n\t                                            <span class=\"mkdf-icon-shortcode mkdf-normal   \">\n                    <a class=\"\" href=\"https:\/\/www.linkedin.com\/in\/kristinacichykovacikova\/\" target=\"_blank\">\n                    <span aria-hidden=\"true\" class=\"mkdf-icon-font-elegant social_linkedin_circle mkdf-icon-element\"><\/span>                    <\/a>\n            <\/span>\n\t                                    <\/div>\n\t                                <\/div>\n\t                            <\/div>\n\t                                                <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        \t    <a itemprop=\"url\" class=\"mkdf-team-overlay-link\" href=\"https:\/\/old.evolvesummit.cz\/en\/team-member\/kristina-cichy-kovacikova-2\/\"><\/a>\n    <\/div>\n<\/div>\t<\/div>\n<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;] &#x1f310; Having a few selected ambassadors isn\u2019t enough \u2013 you need a system that develops them with purpose, supports them long-term, and measures their real impact. &#x1f4da; The authors of The Magic of Employee Influence \u2013 recommended [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","events_category":[627],"class_list":["post-18883","events","type-events","status-publish","hentry","events_category-2024-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Hidden Traps in LinkedIn Ambassador Programs | EVOLVE! 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