{"id":18677,"date":"2023-08-26T15:12:38","date_gmt":"2023-08-26T13:12:38","guid":{"rendered":"https:\/\/www.evolvesummit.cz\/?post_type=events&p=18677"},"modified":"2025-09-24T20:28:08","modified_gmt":"2025-09-24T18:28:08","slug":"radically-human-leadership-on-a-career-site-the-air-bank-story","status":"publish","type":"events","link":"https:\/\/old.evolvesummit.cz\/en\/events\/radically-human-leadership-on-a-career-site-the-air-bank-story\/","title":{"rendered":"Radically Human Leadership on a Career Site \u2013 The Air Bank Story"},"content":{"rendered":"

[vc_row][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

💼 Air Bank had a professional career site<\/strong> \u2013 videos where you wouldn\u2019t even notice the people weren\u2019t hired actors, but real employees; a perfect script, flawless visuals, everything polished like a top-tier commercial.<\/p>\n

🔄 Yet when the time came to create a new career site, they decided to take a completely different approach \u2013 and build everything around their real employees. There was no better partner for the job than Cocuma, a team that truly knows how to uncover what people genuinely think \u2013 and communicate it in a human way.<\/p>\n

🗣️ Cocuma started speaking with people across the company and launched the most extensive internal campaign in Air Bank\u2019s history, focused on answering one key question: Who are we as an employer \u2013 through the eyes of those who know best: our employees?<\/strong><\/p>\n

🌍 In the age of AI tools, it\u2019s no longer just about crafting technically perfect and visually appealing career pages with great copy. What really matters is authenticity and credibility.<\/strong> Cocuma created a career site for Air Bank that reflects reality, shows the company\u2019s ambitions, values, and mindset in a way that employees themselves proudly share.<\/p>\n

🚀 Together, they elevated the career site to a new level \u2013 more complex, more human, more believable.<\/p>\n

🎤 Come hear the story behind this transformation and see the results for yourself. Let\u2019s start doing things differently \u2013 together.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space][vc_cta h2=”” shape=”square”]Experience stage 16:15 – 16:45[\/vc_cta][vc_empty_space]\n \tI want to see the program<\/span>\n\t \t<\/a>[vc_empty_space][\/vc_column][vc_column width=”1\/2″]

\n\t
\n\t\t
\n
\n
\n\t \t\t \"\"\t
\n
\n
\n

\n Petr Skondrojanis<\/a>\n <\/h4>\n
H(human) R(relations) Pro, Company Culture Designer, C-Level mentor, Keynote speaker & the one who believes that truth & kindness can win!<\/h6>\n <\/div>\n