{"id":14070,"date":"2019-09-30T14:25:04","date_gmt":"2019-09-30T13:25:04","guid":{"rendered":"https:\/\/www.evolvesummit.cz\/events\/neni-chyba-delat-chyby-ale-nepripravit-se-na-ne\/"},"modified":"2019-10-02T12:36:44","modified_gmt":"2019-10-02T11:36:44","slug":"failing-to-plan-is-planning-to-fail","status":"publish","type":"events","link":"https:\/\/old.evolvesummit.cz\/en\/events\/failing-to-plan-is-planning-to-fail\/","title":{"rendered":"Failing to plan, is planning to fail"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"font-weight: 400;\">All companies, large and small have an employer brand, whether they address it or not. In essence, it is the sum of how well the candidates know an employer and to what extend they see the company, or its subdivisions and teams as a go-to destination in their careers. Having control over this awareness and perception makes sense for any recruitment professional, but as you can imagine, when you\u2019re hiring hundreds of thousands people, across an entire continent, for countless positions, in constantly changing world, a sustainable strategy and predictable process to fall back on become a necessity. During this session Modiara will share practical steps to create them and establish yourself as an employer of choice, with an Amazon flavour.<\/span><\/p>\n<h5><strong>What you will learn from Modiara\u2019s presentation?<\/strong><\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;]<div class=\"mkdf-icon-list-holder \" >\n\t<div class=\"mkdf-icon-list-inner\">\n\t\t<div class=\"mkdf-il-icon-holder\">\n\t\t\t<i class=\"mkdf-icon-font-awesome fa fa-check \" style=\"color: #ee4f00;font-size: 14px\"><\/i>\t\t<\/div>\n\t\t<p class=\"mkdf-il-text\" >How to plan your strategy for your employer brand.<\/p>\n\t<\/div>\n<\/div><div class=\"mkdf-icon-list-holder \" >\n\t<div class=\"mkdf-icon-list-inner\">\n\t\t<div class=\"mkdf-il-icon-holder\">\n\t\t\t<i class=\"mkdf-icon-font-awesome fa fa-check \" style=\"color: #ee4f00;font-size: 14px\"><\/i>\t\t<\/div>\n\t\t<p class=\"mkdf-il-text\" >How to measure your progress and how to report the results to the management.<\/p>\n\t<\/div>\n<\/div><div class=\"mkdf-icon-list-holder \" >\n\t<div class=\"mkdf-icon-list-inner\">\n\t\t<div class=\"mkdf-il-icon-holder\">\n\t\t\t<i class=\"mkdf-icon-font-awesome fa fa-check \" style=\"color: #ee4f00;font-size: 14px\"><\/i>\t\t<\/div>\n\t\t<p class=\"mkdf-il-text\" >How we think about our employer brand at Amazon and how we create it and measure the results.<\/p>\n\t<\/div>\n<\/div>[vc_empty_space height=&#8221;46px&#8221;]<h3 class=\"tt_event_margin_top_27\">Event Hours<span class=\"tt_event_hours_count\">(1)<\/span><\/h3>\r\n\t<ul id=\"event_hours_list\" class=\"timetable_clearfix tt_event_hours\"><li style=\"border-left-color:#;\" id=\"event_hours_198\" class=\"event_hours_left\"><h4><\/h4><h4>16.15 - 16.45<\/h4><p class=\"tt_event_padding_bottom_0\">Modiara Kamps<\/p><\/li><\/ul>[vc_empty_space height=&#8221;46px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"mkdf-team-list-holder mkdf-tl-no-space mkdf-tl-one-columns\">\n\t<div class=\"mkdf-tl-inner \" data-number-of-items=\"1\" data-enable-navigation=\"no\" data-enable-pagination=\"no\">\n\t\t<div class=\"mkdf-team info-hover\" data-member-id=\"13297\">\n    <div class=\"mkdf-team-inner\">\n                    <div class=\"mkdf-team-image\">\n\t            \t\t            <img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2019\/06\/Modiara-Kamps_web.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2019\/06\/Modiara-Kamps_web.jpg 1000w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2019\/06\/Modiara-Kamps_web-150x150.jpg 150w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2019\/06\/Modiara-Kamps_web-300x300.jpg 300w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2019\/06\/Modiara-Kamps_web-768x768.jpg 768w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2019\/06\/Modiara-Kamps_web-550x550.jpg 550w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2019\/06\/Modiara-Kamps_web-600x600.jpg 600w, https:\/\/old.evolvesummit.cz\/wp-content\/uploads\/2019\/06\/Modiara-Kamps_web-100x100.jpg 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t                            <div class=\"mkdf-team-info-tb\">\n                    <div class=\"mkdf-team-info-tc\">\n                        <div class=\"mkdf-team-title-holder\">\n                            <h4 itemprop=\"name\" class=\"mkdf-team-name entry-title\">\n                                <a itemprop=\"url\" href=\"https:\/\/old.evolvesummit.cz\/en\/team-member\/modiara-kamps\/\">Modiara Kamps<\/a>\n                            <\/h4>\n                                                            <h6 class=\"mkdf-team-position\">(NL) European Employer Branding Expert at Amazon<\/h6>\n                                                    <\/div>\n                        <div class=\"mkdf-team-social-holder-between\">\n\t                        \t                            <div class=\"mkdf-team-social\">\n\t                                <div class=\"mkdf-team-social-inner\">\n\t                                    <div class=\"mkdf-team-social-wrapp\">\n\t                                            <span class=\"mkdf-icon-shortcode mkdf-normal   \">\n                    <a class=\"\" href=\"https:\/\/www.linkedin.com\/in\/modiara-kamps\/\" target=\"_blank\">\n                    <span aria-hidden=\"true\" class=\"mkdf-icon-font-elegant social_linkedin mkdf-icon-element\"><\/span>                    <\/a>\n            <\/span>\n\t                                    <\/div>\n\t                                <\/div>\n\t                            <\/div>\n\t                                                <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        \t    <a itemprop=\"url\" class=\"mkdf-team-overlay-link\" href=\"https:\/\/old.evolvesummit.cz\/en\/team-member\/modiara-kamps\/\"><\/a>\n    <\/div>\n<\/div>\t<\/div>\n<\/div>[vc_empty_space]<a itemprop=\"url\" href=\"https:\/\/www.evolvesummit.cz\/en\/agenda-2019\" target=\"_self\"  class=\"mkdf-btn mkdf-btn-medium mkdf-btn-solid\"  >\n    \t<span class=\"mkdf-btn-text\">Show me agenda<\/span>\n\t        \t<\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]All companies, large and small have an employer brand, whether they address it or not. In essence, it is the sum of how well the candidates know an employer and to what extend they see the company, or [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","events_category":[522],"class_list":["post-14070","events","type-events","status-publish","hentry","events_category-presentation-en-day-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Failing to plan, is planning to fail | EVOLVE! Summit 2025<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Failing to plan, is planning to fail | EVOLVE! Summit 2025\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]All companies, large and small have an employer brand, whether they address it or not. In essence, it is the sum of how well the candidates know an employer and to what extend they see the company, or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.evolvesummit.cz\/en\/events\/failing-to-plan-is-planning-to-fail\/\" \/>\n<meta property=\"og:site_name\" content=\"EVOLVE! 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