{"id":11684,"date":"2018-08-29T14:28:12","date_gmt":"2018-08-29T13:28:12","guid":{"rendered":"https:\/\/www.evolvesummit.cz\/?post_type=events&#038;p=11684"},"modified":"2018-09-03T18:19:08","modified_gmt":"2018-09-03T17:19:08","slug":"the-recruitment-media-landscape-is-changing-rapidly","status":"publish","type":"events","link":"https:\/\/old.evolvesummit.cz\/en\/events\/the-recruitment-media-landscape-is-changing-rapidly\/","title":{"rendered":"The recruitment media landscape is changing rapidly"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1535534140682{padding-top: 2px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The way you think about job advertisement and employer brand promotion is going to change forever. In fact it has already changed in USA and in Western Europe. CEE is going to follow soon. Richard will look at how recruiters and job boards can survive in this new world, including topics like: effect of Google for Jobs, benefits of performance based advertising, increased complexity and differential marketing, role of job boards, Facebook and passive candidate targeting, the need for technology, AI, programmatic, automation tools and Chatbots. If you ever wonder what else you can do to promote you jobs and employer brand and make your recruitment marketing even more effective, you should not miss Richard\u2019s talk. <\/span><\/p>\n<h4><b>You will learn<\/b><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;]<div class=\"mkdf-icon-list-holder \" >\n\t<div class=\"mkdf-icon-list-inner\">\n\t\t<div class=\"mkdf-il-icon-holder\">\n\t\t\t<i class=\"mkdf-icon-font-awesome fa fa-check \" style=\"color: #ee4f00;font-size: 14px\"><\/i>\t\t<\/div>\n\t\t<p class=\"mkdf-il-text\" >Why it might be better to use performance based advertising than duration based advertising.<\/p>\n\t<\/div>\n<\/div><div class=\"mkdf-icon-list-holder \" >\n\t<div class=\"mkdf-icon-list-inner\">\n\t\t<div class=\"mkdf-il-icon-holder\">\n\t\t\t<i class=\"mkdf-icon-font-awesome fa fa-check \" style=\"color: #ee4f00;font-size: 14px\"><\/i>\t\t<\/div>\n\t\t<p class=\"mkdf-il-text\" >How job boards in USA and Western Europe evolved and what service they now provide.<\/p>\n\t<\/div>\n<\/div><div class=\"mkdf-icon-list-holder \" >\n\t<div class=\"mkdf-icon-list-inner\">\n\t\t<div class=\"mkdf-il-icon-holder\">\n\t\t\t<i class=\"mkdf-icon-font-awesome fa fa-check \" style=\"color: #ee4f00;font-size: 14px\"><\/i>\t\t<\/div>\n\t\t<p class=\"mkdf-il-text\" >Programmatic and how Google for Jobs will change what recruiters think about job boards.<\/p>\n\t<\/div>\n<\/div>[vc_empty_space height=&#8221;46px&#8221;][vc_cta h2=&#8221;&#8221; shape=&#8221;square&#8221; color=&#8221;black&#8221; css_animation=&#8221;fadeInLeft&#8221; css=&#8221;.vc_custom_1535995145515{background-color: #ebebeb !important;}&#8221;]<\/p>\n<h4>When?<\/h4>\n<h5>On Tuesday, November 13, 2018<\/h5>\n<h5>14:15 &#8211; 14:55<\/h5>\n<p>[\/vc_cta][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_single_image image=&#8221;10921&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_cta h2=&#8221;&#8221; shape=&#8221;square&#8221; color=&#8221;black&#8221; css_animation=&#8221;fadeInRight&#8221; css=&#8221;.vc_custom_1535549249506{background-color: #ebebeb !important;}&#8221;]<\/p>\n<h4><b>Richard Collins<\/b><\/h4>\n<p>[\/vc_cta]<a itemprop=\"url\" href=\"https:\/\/www.evolvesummit.cz\/en\/team-member\/richard-collins\/\" target=\"_self\"  class=\"mkdf-btn mkdf-btn-medium mkdf-btn-solid full-width-button\"  >\n    \t<span class=\"mkdf-btn-text\">Show me the speaker&#039;s profile<\/span>\n\t        \t<\/a>[vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1535534140682{padding-top: 2px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]The way you think about job advertisement and employer brand promotion is going to change forever. In fact it has already changed in USA and in Western Europe. CEE is going to follow soon. Richard [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","events_category":[],"class_list":["post-11684","events","type-events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The recruitment media landscape is changing rapidly | EVOLVE! Summit 2025<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The recruitment media landscape is changing rapidly | EVOLVE! Summit 2025\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1535534140682{padding-top: 2px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]The way you think about job advertisement and employer brand promotion is going to change forever. In fact it has already changed in USA and in Western Europe. CEE is going to follow soon. Richard [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.evolvesummit.cz\/en\/events\/the-recruitment-media-landscape-is-changing-rapidly\/\" \/>\n<meta property=\"og:site_name\" content=\"EVOLVE! 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