{"id":11678,"date":"2018-08-29T14:03:53","date_gmt":"2018-08-29T13:03:53","guid":{"rendered":"https:\/\/www.evolvesummit.cz\/?post_type=events&#038;p=11678"},"modified":"2018-08-29T14:03:53","modified_gmt":"2018-08-29T13:03:53","slug":"contextual-searching-why-its-good-and-bad-for-sourcing","status":"publish","type":"events","link":"https:\/\/old.evolvesummit.cz\/en\/events\/contextual-searching-why-its-good-and-bad-for-sourcing\/","title":{"rendered":"Contextual Searching &#8211; Why it&#8217;s Good&#8230;and Bad for Sourcing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1535534140682{padding-top: 2px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Semantic search and Contextual search. You use it every day, whether you know it or not. Sometimes it&#8217;s pretty darned convenient: You are traveling on the road to visit a family member and you need to find a restaurant. To save time, you type in &#8220;food&#8221; on the Google search for your phone. Instantly you have multiple restaurants that range from the fast kind, to the suit &amp; tie kind. The technology behind that search is what companies like Google are trying to do: make searching easier for the everyday user. \u00a0But Sourcers and Recruiters are not every day users. When you search for one type of keyword, you sometimes get &#8220;related&#8221; keywords that have nothing to do with your search. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This session will be about searching, keywords, engines, and technology terms that you have to know about thoroughly in order to find them. Mark will talk about why it&#8217;s a good thing when you can get search engines to assume terms in your search and why it can be bad. \u00a0Mark will show you how to find a talent pool nobody else will be able to see. <\/span><\/p>\n<h4><b>You will learn<\/b><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;]<div class=\"mkdf-icon-list-holder \" >\n\t<div class=\"mkdf-icon-list-inner\">\n\t\t<div class=\"mkdf-il-icon-holder\">\n\t\t\t<i class=\"mkdf-icon-font-awesome fa fa-check \" style=\"color: #ee4f00;font-size: 14px\"><\/i>\t\t<\/div>\n\t\t<p class=\"mkdf-il-text\" >To use Semantic and Contextual search in your everyday sourcing.<\/p>\n\t<\/div>\n<\/div><div class=\"mkdf-icon-list-holder \" >\n\t<div class=\"mkdf-icon-list-inner\">\n\t\t<div class=\"mkdf-il-icon-holder\">\n\t\t\t<i class=\"mkdf-icon-font-awesome fa fa-check \" style=\"color: #ee4f00;font-size: 14px\"><\/i>\t\t<\/div>\n\t\t<p class=\"mkdf-il-text\" >Mark will show you real results and real time searches that can only be described as #secretsauce.<\/p>\n\t<\/div>\n<\/div><div class=\"mkdf-icon-list-holder \" >\n\t<div class=\"mkdf-icon-list-inner\">\n\t\t<div class=\"mkdf-il-icon-holder\">\n\t\t\t<i class=\"mkdf-icon-font-awesome fa fa-check \" style=\"color: #ee4f00;font-size: 14px\"><\/i>\t\t<\/div>\n\t\t<p class=\"mkdf-il-text\" >Mark will give you search string examples that you can take home and put to work immediately.<\/p>\n\t<\/div>\n<\/div>[vc_empty_space height=&#8221;46px&#8221;][vc_cta h2=&#8221;&#8221; shape=&#8221;square&#8221; color=&#8221;black&#8221; css_animation=&#8221;fadeInLeft&#8221; css=&#8221;.vc_custom_1535547725795{background-color: #ebebeb !important;}&#8221;]<\/p>\n<h4>When?<\/h4>\n<h5>On Tuesday, November 13, 2018<\/h5>\n<h5>11:35 &#8211; 12:15<\/h5>\n<p>[\/vc_cta][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_single_image image=&#8221;10925&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;30px&#8221;][vc_cta h2=&#8221;&#8221; shape=&#8221;square&#8221; color=&#8221;black&#8221; css_animation=&#8221;fadeInRight&#8221; css=&#8221;.vc_custom_1535547767920{background-color: #ebebeb !important;}&#8221;]<\/p>\n<h4><b>Mark Tortorici<\/b><\/h4>\n<p>[\/vc_cta]<a itemprop=\"url\" href=\"https:\/\/www.evolvesummit.cz\/en\/team-member\/mark-tortorici\" target=\"_self\"  class=\"mkdf-btn mkdf-btn-medium mkdf-btn-solid full-width-button\"  >\n    \t<span class=\"mkdf-btn-text\">Show me the speaker&#039;s profile<\/span>\n\t        \t<\/a>[vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1535534140682{padding-top: 2px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]Semantic search and Contextual search. You use it every day, whether you know it or not. Sometimes it&#8217;s pretty darned convenient: You are traveling on the road to visit a family member and you need [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","events_category":[],"class_list":["post-11678","events","type-events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contextual Searching - Why it&#039;s Good...and Bad for Sourcing | EVOLVE! Summit 2025<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contextual Searching - Why it&#039;s Good...and Bad for Sourcing | EVOLVE! Summit 2025\" \/>\n<meta property=\"og:description\" content=\"[vc_row css=&#8221;.vc_custom_1535534140682{padding-top: 2px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]Semantic search and Contextual search. You use it every day, whether you know it or not. Sometimes it&#8217;s pretty darned convenient: You are traveling on the road to visit a family member and you need [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.evolvesummit.cz\/en\/events\/contextual-searching-why-its-good-and-bad-for-sourcing\/\" \/>\n<meta property=\"og:site_name\" content=\"EVOLVE! 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