{"id":11670,"date":"2018-08-29T12:43:19","date_gmt":"2018-08-29T11:43:19","guid":{"rendered":"https:\/\/www.evolvesummit.cz\/?post_type=events&p=11670"},"modified":"2018-08-29T12:43:19","modified_gmt":"2018-08-29T11:43:19","slug":"how-to-recruit-the-subconscious-of-your-mind-the-systematic-approach-to-building-a-strong-employer-brand","status":"publish","type":"events","link":"https:\/\/old.evolvesummit.cz\/en\/events\/how-to-recruit-the-subconscious-of-your-mind-the-systematic-approach-to-building-a-strong-employer-brand\/","title":{"rendered":"How to Recruit the Subconscious of your Mind? The Systematic Approach to Building a Strong Employer Brand"},"content":{"rendered":"

[vc_row css=”.vc_custom_1535534140682{padding-top: 2px !important;}”][vc_column width=”2\/3″][vc_empty_space height=”30px”][vc_column_text]To attract capable people is becoming more and more difficult and expensive. However, there are companies, who\u00b4s job ads are always clicked on first and where people simply want to work, even though their pay will be lower by tens of percent.<\/span><\/p>\n

The mention of “employer branding” is therefore not omitted in any great list of \u201e10 must read tips for successful recruitment\u201c. However, not very often are we able to learn more than that a company must nourish its good reputation, clearly communicate its values, create a friendly atmosphere and shoot an HR video. In reality, none of this can guarantee that your brand will contribute to the decision of people to work for you. Thanks to modern psychology and neuroscience we can clearly understand how a brain functions in a process of decision making and what does and what does not have an impact on how strong your employer brand becomes. Ji\u0159\u00ed will demonstrate several real-life stories and will also provide evidence based tips on how to effectively strengthen your brand \u2013 whether it goes viral or you spend millions on recruitment campaigns.<\/span><\/p>\n

What will you learn<\/b><\/h4>\n

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How can subconscious mind affect the employer brand impression?<\/p>\n\t<\/div>\n<\/div>

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Up to date knowledge from Behavioral Economy transposed to Employer Branding.<\/p>\n\t<\/div>\n<\/div>

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Practical tips and tricks for building your brand based on the latest Behavioral Economy research.<\/p>\n\t<\/div>\n<\/div>[vc_empty_space height=”46px”][vc_cta h2=”” shape=”square” color=”black” css_animation=”fadeInLeft” css=”.vc_custom_1535542927011{background-color: #ebebeb !important;}”]<\/p>\n

When?<\/h4>\n

On Tuesday, November 13, 2018<\/h5>\n
16:10 – 16:50<\/h5>\n

[\/vc_cta][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”30px”][vc_single_image image=”11327″ img_size=”full”][vc_empty_space height=”30px”][vc_cta h2=”” shape=”square” color=”black” css_animation=”fadeInRight” css=”.vc_custom_1535542955847{background-color: #ebebeb !important;}”]<\/p>\n

Ji\u0159\u00ed Boudal<\/b><\/h4>\n

[\/vc_cta]\n \tShow me the speaker's profile<\/span>\n\t \t<\/a>[vc_empty_space height=”60px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1535534140682{padding-top: 2px !important;}”][vc_column width=”2\/3″][vc_empty_space height=”30px”][vc_column_text]To attract capable people is becoming more and more difficult and expensive. However, there are companies, who\u00b4s job ads are always clicked on first and where people simply want to work, even though their pay […]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","events_category":[],"class_list":["post-11670","events","type-events","status-publish","hentry"],"yoast_head":"\nHow to Recruit the Subconscious of your Mind? The Systematic Approach to Building a Strong Employer Brand | EVOLVE! Summit 2025<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Recruit the Subconscious of your Mind? 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